Hey South Orange, Maplewood and other local neighbors: We’re about to make you an offer you can’t refuse.
Village Green NJ – for the first time in our more than three years of existence – is offering new readers a 30-day free trial subscription.
What does a subscription get you? Access to each and every article on our site – plus our robust, self-serve Events Calendar, and our new Classifieds — with no restrictions, for one month. That means you can read our comprehensive election coverage (no other news site even comes close to providing similar reporting on local elections); articles on new businesses, and those that are struggling or have shut their doors; breaking news about hot button issues around the towns (including Millburn, West Orange and other neighboring communities), human interest stories, previews on the hottest and most exciting Arts and Culture, Food and Restaurant, Home and Lifestyle and Family events around, and thoughtful, in-depth reporting on local schools.
All that – for just $39 a year. And now, a free trial month to whet your appetite. SUBSCRIBE NOW.
Why are we doing this? Because while we hear all the time from readers, business owners, community and town leaders who tell us that what Village Green NJ provides is invaluable, there are still many of you who haven’t made the commitment to support our reporting and ensure our sustainability.
South Orange and Maplewood together have a population of roughly 41,000. Village Green averages around 12,000 unique views (readers) EVERY WEEK — an incredibly robust number for a local news site. But the number of people who pony up the $39 a year for unlimited access to our site is fewer than 1,000.
That means that fewer than 10% of our readers — and 2% of the towns’ residents — have stepped up to pay for Village Green. Our goal is to double the number of subscribers by the end of the year, in order to continue doing what we do.
Why should you support Village Green? Here’s what South Orange Village President Sheena Collum had to say:
“Hyperlocal journalism is no different than rooting for a small business to succeed. Having an engaged community means we all need as many resources as possible to formulate our opinions on issues. Having an active community means we all need to know happenings around town from festivals to performances to rallies and more. Having a talented community means recognizing the people and projects that are new and noteworthy.
Thank you Village Green for being a source of information about our two special towns.”
And speaking of our election coverage, one candidate recently emailed us to say this:
“Thanks for all of your coverage and getting it out there for the community. It is a vital resource. Thank you for doing what you do.”
If Village Green is to be around for the next election cycle and beyond, we need YOU to subscribe.
Gathering, reporting on, editing and following up on the huge amount of news in SOMA and neighboring towns takes time and money. We are two local business owners who are trying to make a living doing what we love to do, while serving our community. This is not a hobby or a vanity project. We are not running Village Green on the side while we work other jobs. This is our livelihood. In order to continue to provide the level of in-depth reporting that readers in our towns expect and demand, we need the community, the readers, to step up and subscribe.
Without an increase in subscribers, we will need to abandon or drastically cut the level of coverage we provide.
Independent, high-quality local news is more important than ever. At Village Green NJ, we take seriously our mission to cover the towns, and we want to be able to continue to do so for the foreseeable future.
Our incredible advertisers are the bedrock of our support. But as we have said before, we cannot rely solely on the local business community – many of whom are struggling themselves – to entirely sustain Village Green.
If you value what we do, if you want to see Village Green NJ stick around for years to come, subscribe now. If you are already a subscriber, thank you, thank you! And why not consider giving a gift subscription to a friend or relative?
And thank you.
Carolyn and Mary