Blog: 3-D Technology Enhances High End Listings in Maplewood/South Orange

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Have you ever wondered what the layout of a home looks like in three dimensions? Introducing the next evolution of upscale real estate marketing now offered in Maplewood and South Orange.

The innovative marketing tool from Matterport Spaces allows potential buyers to partake in an immersive three dimensional experience. With the touch of the keyboard, the viewer has the ability to take a representational ‘real-world’ home tour, and they can even take a birds-eye view of the dollhouse feature that shows how the home is laid out with the actual appearance of the home.

I would compare this feature to Google Earth, but for your home. This is an enticing tool that allows interested buyers the opportunity to get a full view of the home prior to visiting. If they see a room they like, they can click on it, and the viewer can virtually tour the entire home.

The new feature is currently implemented on upscale listings, and the tool has received positive responses. Two Maplewood properties currently using this feature can be viewed by visiting and and clicking on the 3-D virtual tour section.

This tool is an example of supporting the ever-changing real estate landscape and how to market effectively. We are thrilled to bring SOMA residents closer than ever to listings and will continue to provide innovative and effective tools to serve both clients and customers.

Enjoy the 3-D virtual tour! Try it, and tell me what you think!

Robert Northfield is a top real estate expert in the Maplewood, Milburn, South Orange, West Orange areas and surrounding towns at KW Midtown Direct.

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