An ‘Oasis’ of Beauty Opens on Irvington Avenue

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Oasis Salon & Beauty Lounge, now open at 307B Irvington Avenue in South Orange

Oasis Salon & Beauty Lounge, now open at 307B Irvington Avenue in South Orange

Irvington Avenue in South Orange is getting beautiful in more ways than one.

Sure, there are new hanging baskets and plantings. But a new business is working to beautify nearby residents and members of the Seton Hall University community.

Oasis Salon & Beauty Lounge, which opened on July 11 at 307B Irvington Avenue, offers a comprehensive suite of beauty services including hair, nails, waxing, threading, makeup and beauty products.20140706_175312

Owner and operator Ana Dunkers, a Newark native, is a Seton Hall University graduate with a degree in Business Finance.

“I’ve returned back to my college town after raising my daughter, who is now a sophomore in college,” said Dunkers.

“Oasis is located within walking distance of Seton Hall which is one of the reasons I chose Irvington Avenue,” explained Dunkers, “along with the convenience of parking, the safety of area, the attractiveness of the store front location, and the combination of residences and businesses for neighbors.”20140706_175705

And Seton Hall will feel the benefit of Oasis in a special: Seton Hall students and alumni are eligible for a Seton Hall discount.

Along with that business degree, Dunkers is getting support from a long line of family members with experience in the beauty business. “I am a first-time business owner and have opened this as a family business with primary support from my aunt, who has been a beautician for almost 40 years, along with my father and mother.”

Dunkers is looking beyond basic hair and beauty appointments for business. Oasis will also host special events such as a bridal showers or ladies nights — catering and cocktails included (you can book through the Oasis facebook page).

“We want to transform hair and nail care by offering women a true beauty experience. We’ve built a family of experienced stylists who are dedicated to providing our clients with prompt, high quality, comprehensive beauty services in a professional, relaxed and inviting atmosphere,” said Dunkers.

And Dunkers is looking to serve the diversity of our community, serving “women with all types of hair texture, style, and needs.”

Dunkers is also stressing service and a luxurious experience: “At Oasis, it’s all about the complete beauty experience. It’s more than just getting your hair or nails done. We use the best products, offer complimentary beauty maintenance products, and provide continuous education to each client to help achieve their beauty goals.”

If you haven’t had a chance to visit Oasis, don’t miss the two-day Grand Opening Event with a cocktail party from 7- 10 p.m. on Friday, September 5 and a full day of events from noon to 5 p.m. on Saturday, September 6.

Said Dunkers, “All are welcome!”

South Orange Village Trustee Sheena Collum, who is a Trustee liaison on the Irvington Avenue Corridor Advisory Committee, said that the town is “thrilled” to see Oasis open on Irvington Avenue.  “This is a great addition to Irvington Avenue,” said Collum, “and we’re so happy to see a business owner like Ana join us.”


Oasis Salon & Beauty Lounge, 307B Irvington Avenue in South Orange, NJ,, 973.821.5522,

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