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South Orange 6th Grader Wins Entrepreneurial Prize for ‘Pinata Cupcakes’

South Orange Middle School student, Sadie Munoz, 12, recently took second place at the Westfield Area Young Entrepreneurs Academy (YEA!) investors’ panel. This is particularly impressive since her competitors were mostly high school students.

Sadie Munoz of Pinata Cupcakes

Munoz was recognized and awarded $590 to support her business, Pinata Cupcakes, in what is described as a local version of the show Shark Tank.

Says Munoz, “being able to put a smile on someone’s face is really what inspires me.  I hope one day to be able to do this on a large scale, so I can help make the world a little sweeter.”

She continues, “Piñata Cupcakes specializes in custom-filled cupcakes perfect for any occasion. The cupcakes are filled with Oreos, candy, jam, and customer favorite, cookie dough.” It’s no wonder the cookie dough cupcakes sell so well. Here’s the description: “Chocolate cupcakes filled with egg-free cookie dough, topped with cookie dough icing and chocolate chips.”

For Easter, Pinata Cupcakes featured the Peep cupcake: vanilla with green buttercream grass and filling, with a Peep on top.

Munoz became interested in baking videos in elementary school, experimented with different ideas, and finally began making her trademark stuffed cupcakes. She launched Pinata Cupcakes a year ago as a 5th grader at Clinton Elementary.

She now caters for birthday parties, bat mitzvahs, dinner and holiday parties. For this year’s SOMS All-School Musical, Anything Goes, Munoz created cupcakes with a nautical theme, and received rave reviews. You can find Munoz’s cupcakes at the SOMS Flea Market on April 23rd. Pinata Cupcakes generally sell for $3 each.

The Young Entrepreneurs Academy in which Munoz participated is a joint effort by the University of Rochester, The Kauffman Foundation, the U.S. Chamber of Commerce, and the Campaign for Free Enterprise with a goal of creating a new generation of “confident entrepreneurs.” Through a year long program, students in grades 6-12 are invited to share business ideas, conduct market research, create business plans, pitch to a panel of investors and finally launch their own businesses.

Munoz was the youngest YEA! participant with Pinata Cupcakes. Nevertheless, her business leads those of the other YEA! competitors in sales. Pinata Cupcakes received more funding from investors than she requested. Munoz plans to divide her seed money among the incorporation of her company, insurance, inventory, and marketing.

A bright future seems likely for this young CEO. And as her mother says, “she’s like her cupcakes–full of surprises.”

Piñata Cupcakes
Phone: (973) 913-4722
Facebook: Pinata Cupcakes
Instagram: @pinatacupcakes

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