It is a trend well-documented that Brooklyn transplants flock to South Orange and Maplewood once they’re ready to make the home-buying plunge.
Recently, three local professionals — Amy Harris, Realtor with Keller Williams Premier Properties; Matthew Keane, VP, Branch Manager, Guaranteed Rate; and Nureed Saeed, Owner, Nu Interiors — capitalized on that trend by bringing Brooklyn residents to SOMA, on a luxury tour bus, complete with leather seats and Sloppy Joes from Town Hall Deli.
“We considered it a great success because we had five families attend, all whom are seriously considering a move to SOMA,” said Harris.
The three picked up participants in their own “backyard” at the Barclays Center in Downtown Brooklyn. “Our marketing was extremely strong and we had very good response on social media,” Harris said. “We promoted local businesses via a swag bag [with goodies from Kitchen a la Mode and Madeline Moss] and boxed lunches by Town Hall Deli.” The participants were Sloppy Joe “virgins,” said Harris, and the sandwiches were a big hit.
Participants previewed five homes currently for sale, priced between $349,000 – $1,350,000 in both towns, drove through downtown Maplewood and took a walk through PlayDay in South Orange, “which they all loved since they all had very young children,” Harris said.
The last stop was a surprise visit to the mid-century modern home of Saeed, a Brooklyn transplant and interior designer now living in South Orange. Her house showed the crowd how the mid-century modern esthetic translates in a ranch she bought and transformed a little more than a year ago.
Enjoy the photo gallery below; click on any photo to begin.