The following is from WSOU
What happens when radio station DJs and a local business are fans of one another? They put their creative juices together to produce a culinary creation – the Fat DJ Burrito!
WSOU 89.5 FM and Tito’s Burritos & Wings have enjoyed a friendship ever since the iconic burritos, tacos and wings joint opened a location in South Orange. It’s a relationship that began over food that helped sustain the staff of WSOU and blossomed into ongoing collaborations between the two organizations.
The Fat DJ is now being served at all Tito’s Burritos & Wings locations and is available through March 31. The burrito features golden chicken tenders and french fries with Tito’s cheeses, chipotle mayo and hot sauce. The full menu is available at https://www.titosburritos.com/menu/.
“Working with a radio station as legendary as WSOU, that I myself have listened to since my teenage years, has been a lot of fun for Tito’s,” said Victoria Reyes, Tito’s General Manager. “We’ve been impressed by the students’ professionalism and many of our employees and customers are fans of the station. It just seemed natural to work together to create a WSOU inspired burrito – and people are loving it!”
WSOU Promotions Director Megan Stolarz led the brainstorming effort that helped create the Fat DJ Burrito. “We wanted something that reflected our metal format, our Jersey roots and our love of Tito’s,” said Stolarz. “A burrito in the tradition of a fat sandwich made sense and we had a blast thinking up the ingredients.”
Fat Sandwiches were born in the restaurants and “grease trucks” of New Brunswick, N.J. nearly 40 years ago. Over the decades, the fat sandwich spread to restaurants, pizzerias, food trucks and delis all over the state.
“This is an example of the power of radio, and the power of food,” noted Jennifer Kajzer, the station’s Underwriting Sales and Marketing Manager. “Creating this new burrito grew organically out of the relationship between Tito’s and WSOU. It shows the delicious things that can happen when two organizations admire each other’s work.”
WSOU’s active rock format, a blend of heavy metal, punk, hardcore, post-hardcore and hard rock, can be heard on 89.5 FM throughout much of the New York market and streamed through www.wsou.net.
About WSOU
Student-run WSOU, which began broadcasting in 1948, was the first college FM radio station in New Jersey. Celebrated for its loud rock format and coverage of Seton Hall athletics, WSOU’s signal reaches all five boroughs of New York City, much of northern and central New Jersey and is available on iHeartRadio. WSOU is known as an industry leader in breaking new bands and nurturing new broadcast talent. Since flipping to its current format in 1986, the station has given the first area airtime, and in some cases the first-ever radio time, to Korn, Incubus, Pearl Jam, Rage Against the Machine, Linkin Park, My Chemical Romance, Thursday, Five Finger Death Punch and Beartooth, among many others. WSOU was the 2016 winner of the National Broadcasters Association’s Marconi Award for Noncommercial Station of the Year. More information about the station can be found online at www.wsou.net and www.facebook.com/WSOUFM.
About Tito’s Burritos & Wings
Tito’s Burritos & Wings is a quick casual Cal-Mex eatery with 4 locations in New Jersey: Summit, Morristown, Ridgewood and South Orange (and Boonton coming soon!). At Tito’s Burritos & Wings, our slogan is, “It’s all good,” and that motto applies to the whole philosophy we built our business on. In other words, we are 100% committed to giving our customers nothing but goodness; the tastiest food, prepared and served in a casual and easy-going manner, always at a good value. We use only the freshest ingredients in everything we prepare, every order is custom-made the way that YOU want it. It might take a few minutes longer, but we’ll make sure it’s worth the wait. If you’re eating in, kick back & enjoy the music or watch our “wish I was there” TitoVision TV, always tuned to “da beach.” It is our wish that you enjoy everything that Tito’s Burritos & Wings has to offer, & that you leave with an “It’s all good!” feeling. For more information about Tito’s, or to order online, visit www.titosburritos.com.
